MALAYSIA, MARCH 18, 2021 – Enzo Plus, Asia’s number one” specialist distributor for cybersecurity, mobile and AI, and cloud solutions, today announced it has partnered with Brightcove®, the global leader in video for business. Enzo Plus customers can now easily launch reliable, scalable, and broadcast-grade video experiences for their audiences through this partnership. Brightcove’s SaaS-based video platform will be available to Enzo Plus partners and customers in Indonesia, Malaysia, Singapore, the Philippines, and India.
“Increasingly, the mass market is turning into a mass of niches. Video has become an integral part of an organization’s marketing strategy. Our partnership with the video industry leader, Brightcove, combined with the expertise of the Enzo Plus team, will make it possible for the first time to bring together the best of marketing automation and video content marketing,”[1] said Desmond Teo from Enzo Plus.
According to Smart Insights (Marketing Intelligence) Ltd. in 2020, 92% of marketers said that video is an essential part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is rapidly increasing. Video is an integral piece of the modern marketer’s toolkit. Noticeably 88% of marketers state video marketing provides them with positive ROI. Considering that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now.”Our partnership with Enzo Plus to leverage its in-country infrastructure and broad audience reach is an excellent opportunity for Brightcove to expand our market-leading video solutions into Malaysia and drive new growth,” said Lynn D. Tinney, Vice President, Global Partners, Brightcove. “With Brightcove’s award-winning video platform technology, Enzo Plus will be able to help businesses implement their video services and solutions faster and easier than ever before.”
Enzo Plus will make Brightcove solutions available to partners and customers throughout Asia. Additionally, Enzo Plus will also ensure companies in Southeast Asia ranging from start-ups and SMEs to multinationals will have robust marketing automation tools for their organizations.
About Brightcove
When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways. Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium. Visit www.brightcove.com for more information. Video That Means Business.™
